A business trip to Abu Dhabi

I have flown to Abu Dhabi this weekend to spend some time with my All About Brands colleagues over here in the United Arab Emirates.

So far I've mainly seen the airport, hotel and the AAB office in the new media zone called Twofour54.




I plan to get out a bit and see a bit of the area, if only to try and give the Ideal Interface team back home an idea of what its like out here.

More coming soon...

Agile Digital Strategy - Part 6

This is the sixth (and final) part of a series of postings about Agile Digital Strategy. Part 1, Part 2, Part 3, Part 4and Part 5 are already available.

So you've started down your road of agile digital strategy and you've progressed over time from point A to point B and then onto point C. As you will notice in the diagram below, the focus of your beam is now further apart than it once was and therefore there's the possibility of re-introducing 'dot com thinking'.


Its at this point you need to consider a review of your strategy and perhaps refocus to ensure your deliverables are on target for longer.


Now, there's obviously no hard and fast rule as to the period you should wait to do this, it will depend upon a number of factors, including:

• size of organisation
• pace of development
• appetite for refocusing
• your own business cycyle

And in fact the whole process of a review could take up valuable resources that could be delivering instead.

So I will leave that part up to you to decide when and who to involve.... good luck.