Friday, February 17, 2017

Android & iOS Have 99.6% Of All Smartphone Sales

Figures published this week from Gartner show that in the last quarter of 2016 the two major smartphone operating systems of Apple's iOS and Google's Android made up 99.6% of all global smartphone sales.

Android shipped 352,669.9 units, making that 81.7% of the market
iOS shipped 77,038.9 units, making that 17.9% of the market



Yup, that's correct. The remaining operating systems, which include Windows, Blackberry and others made up just 0.4% of all smartphone sales in the last 3 months of 2016.

Thursday, February 16, 2017

Digital First Doesn't Mean Digital Only

You still read lots of blogs and white papers on the Internet that cite the typical "Digital first" mantra or equivalent phrases such as "Drive all our customers to self-serve", "Provide everything online by default", etc.
And personally I've helped to either put companies online, transform their business models to the always-on world or improve their digital proposition.

But through all of this we really need to occasionally take a step back and consider those prospects or existing customers who are:

- Not able to get access online
E.g. because their internet service is not working or even not good enough

- Not able to fully use the service
E.g. for those who have accessibility needs beyond those met by WCAG compliance (or at least beyond the basic compliance level that is typically aimed for by most websites)

- Not their preference or natural choice
E.g. those who have never used online technologies or feel confused and even frightened by the concept of using something as simple as a browser interface

So when transforming the user experience and building other interactions whilst sitting in your 'cross-functional' agile teams of user experience, product managers, designers, developers, testers and content specialists... take a moment to consider those who are not digitally enabled and how they might get on. 

Monday, January 16, 2017

More payment options could improve eCommerce conversions

According to a recent survey by PayPal, the average consumer in the UK has abandoned a purchase twice in the last month because they couldn’t pay the way they wanted to.

When businesses introduced a new payment type, a quarter saw an increase in sales.


Wednesday, December 28, 2016

Washington Post Reversing Key Newspaper Trend

“We’re adding dozens of journalists,” Fred Ryan, the Post’s publisher and CEO, told Politico last week. 

“We looked at what succeeded for us in 2016 and made investments there"

Monday, December 26, 2016

10 Years Of Retail - a sobering view

As 2016 comes to a close, a look back over the value of the top USA retailers shows who the losers have all been... the tradional bricks & mortar companies.
And the winner.... Amazon

Thursday, December 22, 2016

Better Data not Bigger Data

Big Data is Big News. Big consultancies and senior managers are all using the term "Big Data" these days. The words are the "Information Superhighway" of this decade*. Over-used, over-hyped and mis-understood.

In practice I tend to refer as something as "Big Data" if I can't inset it & work with it in an Excel spreadsheet... even though we've has databases for half a century that can deal with more than 1,048,576 rows (which is actually the maximum rows you can get in an Excel spreadsheet).

However there can be a lot of insight that can be gleaned from much smaller data sources. You don't need to have access to every single customer record in a database to analyse most trends about your users. You only need to examine a smaller accurate and representative data set. It can't be incomplete, out of date or incorrect.

So shouldn't we really use the term "Better Data"?
 


*BTW: What is this decade actually called? Sure we had "the Eighties", "the nineties" and even the "noughties"... but are these "the teenies"?

Monday, December 19, 2016

Who Invented The Hamburger Icon?

The hamburger icon is now a part of our online mobile experience. It sits there in the top left-hand corner of our small screen devices acting as the gateway to a number of other services & functions.

By its very presence we are reassured that additional things lie behind our current view and that they will be exposed by a single tap. In short... the hamburger icon is a simple universally understood metaphor for displaying further menus & navigation.

So how did we come to this collective understanding? Who originally thought that three horizontal lines was a sufficient way of depicting the menu behind it?

I think that whoever invented the hamburger icon deserves praise for creating something so simple and yet so useful.