Friday, December 2, 2016

Everything Is Software - including your Christmas Presents


The world is gradually and surely turning into software.

Once upon a time we only had physical products to: keep us entertained, support us in the office and help us improve our everyday lives..... But now we have a raft of digital products and services that deliver our needs.

Consider the average teenager's Christmas present list 20 years ago and it would have included items such as : CD/tape music player, Compact Discs (or cassette tapes), pocket camera, alarm clock (well, I asked for one), games, etc.
 
Now all of these are all available as apps in your average smartphone and mostly free ones.

So what software is the average teenager asking Santa for this year?









Google Mobile Friendly Test Site Revamp

It is good to see that the useful Mobile website friendliness testing tool from Google has had a bit of a face-lift.
I wonder if the functionality, to check just how compatible a website is for mobile compatibility, has also changed....
 

Tuesday, November 15, 2016

Why Include WWW When Marketing Your URL?

I've seen a bunch of recent criticism (on Linkedin actually) for a company that used "www" at the beginning of their URL in some of their marketing material. Although there was a bunch of other issues with the advert shown.... in my opinion the use of "www" in the web address didn't even warrant a mention, let alone an outburst of ridicule. But apparently this was a major modern digital marketing faux pas.

So does adding the prefix, short of World Wide Web, really look dated or unprofessional?

I don't think so.

Whilst technically you can have either (with or without the "www" sub-domain) I don't think it makes a bit of difference whether you show it or not.

However...

For Search Engine Optimisation benefit, make sure your site is available on just one of the two URLs ("www" and "non-www") and not both at the same time... by redirecting all traffic to the main one

You can obviously decide not to show the "www" in your adverts if you want to make better use of space (again, make sure you have the correct URL redirection in-place)





Fake News on Facebook

It seems that Facebook is in denial about the amount of fake news that now propagates across the popular social media platform.
http://www.bbc.co.uk/news/technology-37983571

So whilst the general user (you and I) find some mirth in reading hilarious and sometime almost truthful articles... Facebook claims these false news sites are not an issue.
Thereby admitting that they actually are!

Note: Fake news isn't a new thing. In the UK newspapers have been publishing knowingly a
nd blatant fake news items for decades. And some have even made its very creation a business. 
I'm now off to look at the supermoon to see if I can find that World War II bomber the Daily Sport once told me had landed there.

Tuesday, November 8, 2016

The Social Media Maturity Matrix 2016

A path to the comprehensive and effective organisational use of Social Media - Updated from 2012 to 2016

Saturday, November 5, 2016

How inappropriate are your emails?

Just how inappropriate can an email marketing campaign be?
Here's one for Village Hotels I have just received, that in my opinion crosses over the line of decency.
What do you think?/

Thursday, November 3, 2016

Digital Strategy For Dummies

Ever get that sinking feeling you're not hitting the spot with your digital strategy?
Have you looked through slide after slide of PowerPoint presentations only to think "Mmmmmm...... It all makes sense from a multi-channel engagement perspective... But I'm sure there's something I've missed".
Or do you lie awake half the night worrying that the ROI model for your client's latest online business case doesn't quite line up with their commercial plans or board expectations?
Perhaps it's because there's no single framework for a comprehensive digital strategy. And there's no 'one size fits all' model when looking to transform processes and engagement via a new Digital self-service platform.
In short....Wouldn't it be good if there really was a "Digital Strategy for Dummies" guide?


Wednesday, October 12, 2016

Why does Google Analytics show cities not postcodes?

As you may have seen in Google Analytics, it is possible to identify your digital visitors down to the city level. This is cleverly done by Google taking multiple data sources and then "guessing" where visitors are coming from.

Firstly there is something called reverse IP address lookup. This is when your Internet Service Provider gives information away about where you are connecting from. Then there's other big hints online users give away about their location, such as using a Chrome Browser on a mobile device or use Google Maps to look at their local vicinity. Each gives Google major indications as to where users actually are.

But this "guessing" does not go down to postcode level in Google Analytics.

My view is that some postcode area (e.g. PA = Paisley) are so broad they cover hundreds & hundreds of square miles and even postcode districts cover large amounts of land & people (e.g. PA1).

However postcodes themselves change over time can be so detailed as to cover as little as one house.... which would identify a person or household, which is against Google's data policy.

Monday, September 26, 2016

The Wider CIO Role In A Digital Age

The role of the CIO has evolved over the last decade or so. In my opinion this is primarily as the technology services, digital products and online marketing industries have changed considerably over that period.

Cloud, Apps, SaaS, micro services, and a bunch of other technologies & paradigms now means that:
  • Hosting a online service with 99.9% availability is just a £10/month subscription rather than a £100,000 per year investment
  • Developers no longer go to offices and work where work is, but instead sit in their bedrooms and offer themselves to the most innovative opportunities
  • Your customer (or customer's customer) is now online at any time... and more than ever before likely to be viewing your services via a smartphone
  • The new Chief Digital Officer role came & went, with a lot of their work being picked-up by the CIO (and some by the CMO)
  • Vendor lock-in is less of a concern than a vendor that doesn't have an API

All this also means the CIO role in the digital age has become more strategic than ever to the CEO. 

This is because, as software replaces more and more things, every business is becoming a technology business.