Monday, September 15, 2014
Wednesday, September 10, 2014
Can I please suggest you speak with your digital marketing agency pretty quickly and find out why they can't even spell the name of your flagship motor vehicle?
You would have hoped that the people creating the Facebook Adverts to entice people to view your large family 4x4 would be able to actually spell..... wouldn't you?
Monday, September 8, 2014
But your web presence should be only one part of an entire toolbox that larger organisations should be using to influence more, engage more, sell more and retain more. But in my experience, a lot of them don’t understand that to have a joined up online customer experience and you need to have a joined up collection of tools that all work well together.
In other words you need a Digital Platform not a website.
So what can a Digital Platform do for you?
Provide ubiquitous online access
It should give as many users as possible easy access regardless of: device, connection speed and ability.
Improve the Customer Experience
It should create a relevant & consistent digital interface for each user segment, allowing all interactions to be as efficient & intuitive as possible, allowing your business to understand customers better.
It should maximise any online revenue opportunities through better marketing campaigns, improved conversion and opportunities for additional revenue optimisation
It should allow you to understand digital visitor behaviour with the intention of informing and optimising future digital activity.
Provide consistent content
It should allow the central management of content (text, imagery, etc.) across all online devices and interfaces.
Saturday, September 6, 2014
Monday, September 1, 2014
With mobile web usage rocketing and more and more potential customers looking to inform their purchase online... you'd think that Subaru would get their website working correctly.
However this landing page for the new Subaru Impreza not only gives a poor layout, but also manages to only partially display the actual vehicle. In fact, the top half of the car is completely hidden from view and gives an overall poor experience to users looking to find out more on their smartphones.
Monday, August 18, 2014
Friday, August 1, 2014
So what affects conversion? Well there are a number of factors that have an influence including:
How easy your site is to navigate and transact with
How well your site conveys and actually take steps to ensure the safety of customer data
How well the site text and imagery informs & supports the sales process
It’s not just how much you have on a page, it’s where you put it that counts
How quickly your site appears & displays affects bounce & therefore conversion
How it looks also affects how it converts (try changing the colour of a few buttons if you don’t believe me)
All you have to do it find out what works for your customers.