RNIB serves bmibaby for inaccessible website

According to its website,the RNIB has served travel website bmibaby with legal proceedings. Apparently this is because it has a website that remains inaccessible to those using screen readers or those who can't use a mouse.
Yup, that's correct. After over a year of informing the company that has failed to make vital changes to its website to allow customers with sight loss to use their online services, the Royal National Institute of Blind People (RNIB) has decided to take the legal route.
It would seem from the online press release found on its own website that despite "receiving expert advice, recommendations and a full audit report from RNIB", bmibaby still hasn't made any real progress in this area. So RNIB has now served the company with legal proceedings.
The implications of this action are potentially huge. To date in the UK (that I'm aware of) there has been no public airing of the accessibility legislation all now wrapped up in the Equalities Act of 2010.
If this action does proceed, it could have far-reaching consequences for other high profile websites who continue to flout the legislation.
I think I can safely state that the eyes of the industry are now firmly focused on this case....
http://www.rnib.org.uk/aboutus/mediacentre/mediareleases/mediareleases2012/Pages/pressrelease27Jan2012.aspx

Sponsoring the Ealing Tweetup

For about a year now I've been running the Ealing Tweetup. An informal social media networking event in West London that brings together a diverse range of (mainly) local business people, politicians, bloggers & journos, digital industry types and other interesting folks from many walks of life…  With live music - and sometimes even free pizza courtesy of the host, Tom at the Rose & Crown, the events are proving a great success with anything from thirty to over 200 attendees joining to meet fellow twitter users and expand their networks!  

What is becoming increasingly hard, however, is to find corporate sponsorship for the event. Even in these tough financial times, we have had companies willing to sponsor/donate money to provide a first drink at the bar or to pay for the band. But we cannot always go knocking at the same doors, so with the next Ealing tweetup now less than 5 weeks away and taking place on Thursday 1st March... I thought I would explain what any potential sponsor might get in return:

1. Association

The Ealing Tweetup is one of the most well-known and successful London Social Media events. Linking with the night automatically boosts an organisation's ‘social currency’ and builds awareness of their brand online via event Tweets and subsequent press releases. Previous sponsors have associated themselves with the event to improve their visibility in Ealing and with the wider community....and not just in Greater London, but also further afield (we've had attendees from East Anglia, Scotland and even Sau Paulo, Brazil).

With Social Media constantly growing in popularity and increasingly integrated with corporate marketing, PR and commercial targets, this is the ideal time to partner with Tweetup events.

2. Knowledge

Understanding and participating in Social Media can be quite daunting to the inexperienced. The Ealing Tweetup provides the ideal opportunity for a company marketers and managers to meet with a variety of practitioners, from in-house Social Media mangers to PR agency directors .... or even just normal average people who now follow, post and ‘retweet’ as part of their daily lives. From finding information on the latest blogging platform through to ways legitimate of building up your followers, attendees of all experience can learn something new.

3. Marketing visibility

Previous tweetups have been attended by journalists, bloggers, BBC presenters and senior political figures including the Deputy Mayor of London. Consequently it provides a fantastic vehicle for any marketer to promote their company. The sponsor has the opportunity to place banners alongside the band which are usually captured in photos and videos throughout the night; and then in the nature of Twitter, will be constantly posted online. The sponsor will get numerous mentions in blogs, online press postings and even local & regional newspapers.

4. Search Engine Optimisation assistance

Links are the currency of the World Wide Web, with search engines such as Google using them as the key indicator of your site's online gravitas. This means that when someone mentions your company in a post and link back to your website….. you can gain a better foothold on search engines. Therefore one of the many benefits of being a sponsor is the number of online mentions your company will receive in association with the Tweetup. 

What's better than Twitter being free? Being reliable!

Connecting to Twitter tonight, I saw the attached screen indicating
that Twitter was down for maintenance. Sure, it wasn't the 'Fail
Whale' more usually seen a year or so ago:
http://press20.blogspot.com/2010/06/twitter-fail-whale.html
But this wasn't the expected user experience.

Now does anyone else find it strange that one of the largest Social
Media platforms actually has to stop its service for some users to
carry out changes, etc?

Surely Twitter by now has worked out how to provide a 100% available
service to its users? You don't find Google or Facebook putting up
holding pages claiming they are unavailable....

The end of QR Codes?

It is not often I see a new technology and am genuinely surprised by it. However has Augmented Reality finally found its killer app?

For the last month or so I've been using Blippar, an application that sits on my smartphone and allows me to 'Blip' the front of packages, newspaper adverts, etc. This then puts a virtual layer over the front or top of the object that then let's you read, play or engage with the product. Some products are providing games and others are providing information (e.g. recipes)
This had led several industry commentators to suggest the imminent demise of QR Codes.

Although this may be a little presumptuous, there’s no doubt that the boundary between the real world and the digital one has narrowed to the point where Augmented Reality and 2D barcode scanning are realistic communication and marketing tools.

SEO, paying for links, bloggers and Google

There is sometimes a fine line between ethical and non-ethic online promotion, particularly when it comes to search engine optimisation. The rules can often be confusing and even possibly counter-productive to your needs. 

As an example, let's look at the efforts any diligent, modern and professional PR company these days might look at bloggers as a way to promote their client's new product or service. They might send out information in the form of a press release and possibly a product sample if there was one.... and maybe the blogger might charge for writing this piece & linking to the client's site. However, according to Google's rules, this is a paid for link and must include the "no follow" code. If it doesn't it could fall foul of Google's rules and be degraded in its search results.

Bu that would never happen to a big company right?
Wrong!

But that wouldn't happen to an SEO-aware company right?
Wrong

But this couldn't possibly happen to savvy Internet companies like Google could it?

Wrong!

You see a story has come out that Google has demoted itself in Google search for (indirectly via an online marketing network) paying for bloggers to write & link stuff about its own Chrome browser.

"So, if Google can make a mistake like this, what chance have the rest of us got?" I hear you cry.

Well potentially this means that any online marketing campaign could have a negative effect on the profile, traffic and revenue of a client's website.

Food for thought.....

QR Codes - 5 handy tips to help you

f you are a trendy urban dweller (or even if you just have access to
regular news or magazines), you will have seen the huge growth in the
use of QR Codes recently.

If you haven't used one yet, or if you're unsure of how they can help,
then its probably worth me mentioning a few things that I've found
out:

1. Creating one is easy
You don't need specialist software, there are several sites that let
you create one for free. Personally I use http://qrcode.kaywa.com/
Don't worry, the QR code is not dependent on the site you use to create it.

2. Each QR Codes is unique to a piece of text (typically a URL).
As no 2 QR Codes are the same, there's no real chance of you getting
the wrong web address when scanning one.

3. QR Code scanners typically store the address.
This means that despite hearsay, you CAN put them on adverts destined
for the underground (e.g. In the free papers & magazine), but you are
relying on your user reopening their scanner app at a later stage when
they have a data connection.

4. The shorter the URL, the better
The more text a QR Code has to store, the more complex it becomes.
This may be an issue if the QR code is then badly printed, scanned
from a distance or snapped through think / dirty glass. If you have a
particularly long URL (including any sub-directories, file names,
analytics tracking references, etc) then you can get around this issue
by using a URL shortening service such as tinyurl.com or bitly.com

5. Track as much as possible
In coordination with your website analytics package,make sure you can
identify when visitors to your site come via a QR code (e.g. if you
are using Google Analytics, they you will probably give the Campaign
Source as 'qrcode' in the Google Analytics URL Creator).
Tip: If you have several locations where your QR Code is shown, then
it is possible to identify each unique location. However be careful
that you are not creating codes just for the sake of it.

6. Measure the impact
Although its pretty obvious to mention, ensure you understand the
value you get from creating & promoting QR Codes.

Happy eCommerce Christmas from North Korea

Here's a little bit of online shopping silliness using TV news footage from North Korea:


I hope this isn't your eCommerce experience this Christmas.