Tuesday, November 22, 2011

Prepare yourself for an eCommerce Christmas

If you run a transactional website you just have 2 weeks to prepare for the busiest online shopping of the year! Get ready...

According to Amazon, Monday December 5 at 9pm will mark the peak of this year’s online Christmas shopping season in the UK. For other retailers the key date is sometime the following week, when people start to focus on the presents they need to get and panic buying sets in.

IMRG calculates Europeans will spend 52 billion euros online this year. This forecast is 20% up on last year, which was higher than anything else before it.

So.... "Will it meet this lofty projection?" I hear you ask. 'Quite possibly' is my view, as eCommerce sites try to market to their potential customers is as many ways as possible. And with newer innovations such as Facebook stores (FCommerce) in the mix, there's now even more ways to transact online.

Are your sites ready?
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