Thursday, November 3, 2011

27% of smartphone owners will shop online this Christmas

Smartphone usage for online shopping purposes is on the rise and
Christmas peak trading is almost upon us. Therefore if you don't have
a mobile commerce site that provides information, displays products at
competitive prices and ultimately has the ability to sell via a
portable interface..... you're missing out on the biggest sales
opportunity of the year.

This holiday season millions of smartphone-weilding shoppers will be
looking to transact online for everything from presents for their
nearest & dearest, to the latest designer outfit to look fantastic at
the office party.

According to Deloitte's 2011 Annual Holiday Survey 27% odf those who
owned a smartphone (e.g the Applie iPhone or one of the many Android
devices) will use their phone for Christmas / Holiday shopping. The
study also highlighted that consumers with smartphones will more
generically use them to:
find store locations (67%)
compare prices (59%)
obtain product information (51%)
shop online (45%)
scan bar codes (40%)

Retailers now need to tap into this market. They may even want to
provide services that will encourage smartphone purchases such as WiFi
connectivity in store (useful if your products are sold out in a
physical location, but still available via your online store) and QR
Codes (to tie together the online and offline worlds).

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