Friday, September 6, 2013

Online success - 8 soundbites for digital improvement

I'm typically not in favour of using soundbites, without backing them up with facts or information. However I find myself using the following more and more... so thought I'd note them down for future reference.

Find and identify your audience
Turn monologues into dialogues via web and social networks
Match the style of message with the style of audience
Create, implement and analyse ideas which deliver results
Measure value and worth properly
Build engagement, loop it and exploit it
Developing a programme for continuous improvement
Evaluate, set-up, use and  tools that use the data you already own

Hopefully in another post or two I'll go into these in far more detail.

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