Know the fundamentals of Google Analytics

I've heard a range of excuses for digital types not to get to grips with Google Analytics.  From "I don't have enough time to take the course" through to "oh, it changes so often, I can't keep up" and "it costs money to take the test"... there is always a bunch of reasons not to do something

However until the end of 31st October (tonight) you have the chance to study all about GA and take Google's Digital Analytics Fundamentals exam for free:
https://analyticsacademy.withgoogle.com/preview

I took my test the other night, without reading the course material, and got 80% - a pass!

Online success - 8 soundbites for digital improvement

I'm typically not in favour of using soundbites, without backing them up with facts or information. However I find myself using the following more and more... so thought I'd note them down for future reference.

Find and identify your audience
Turn monologues into dialogues via web and social networks
Match the style of message with the style of audience
Create, implement and analyse ideas which deliver results
Measure value and worth properly
Build engagement, loop it and exploit it
Developing a programme for continuous improvement
Evaluate, set-up, use and  tools that use the data you already own

Hopefully in another post or two I'll go into these in far more detail.