Tuesday, November 3, 2015

Do Hearts Not Stars Indicate Twitter's Plans

So today Twitter has traded the star “favorite” icon / button for a heart-shaped "like" one. This change takes it further away from it's origins as a stream of personal updates to being more of a sociable social network.
The heart, the almost global symbol of affection, moves Twitter closer in interactions terms to Facebook (which has had the 'Like' button for ages), Instagram and even Periscope (the app-based personal video streaming service owned by Twitter which uses hearts as an instant method of feedback).



But does this move also signal something else?

It has been well publicised within the tech & online community that Twitter hasn't been without more than its fair share of issues. Culminating this June with the departure of Dick Costolo as CEO and the instatement to the role of co-founder & Chairman Jack Dorsey. 

Could this move be an attempt to be more like bigger competitor Facebook (which since April 2013 also owns Instagram)? This may make Twitter more popular or useful in the Social Media community... which may in-turn make them more attractive to a buyer. 

But which large tech player would consider buying Twitter at this stage? Something to look-up on Google I suppose :-)
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