Tuesday, April 19, 2016

The benefits & pitfalls of Scottish companies selling online

As a specialist digital consultant, I speak with a lot of Scottish businesses of all sizes about the opportunities that eCommerce can bring. Most agree that using the Internet to open up new markets and sell a greater amount of products is of commercial interest to them – who wouldn't want more customers and more revenue?

However a lot of businesses have still to venture into eCommerce and time after time the same key reasons for not doing so keep cropping up:

  • Concerns about the cost of setting up and running an online business
  • Concerns that “you need to be technical” 
  • Concerns about online payments and security
  • Concerns about distance selling and the appropriate regulations
  • Concerns about delivery, returns, etc.
  • Concerns about getting & keeping customers
However, help is on-hand from Scottish Enterprise for those organisations who want to learn more about how to go about setting up an online store and grow their business via electronic means. Courses, workshops and dedicated digital and eCommerce expertise via specialist consultants are all available.

Plus it is important to remember is not just about selling to the home Scottish market, eCommerce opportunities also lie abroad. In fact, back in 2013 a report on Scotland’s Digital Future stated that more than 90% of eCommerce in Scotland was already being conducted with other UK or overseas customers. It is therefore unsurprising that in the last few years a Scottish Enterprise workshop on the topic of International eCommerce has been run in many locations across the country. I sometimes help take this popular workshop and it covers topics such as: researching new markets, translating content, global payment methods and international digital marketing techniques.

So what are you waiting for?
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