Tuesday, April 19, 2016

What’s in store for digital retailing and Scottish companies?

There’s been a consistent growth in UK one retailing for over a decade now. In fact, the number of UK citizens ordering goods electronically has increased significantly from an already impressive 44% in 2005 to a huge 79% in 2014. This means that nearly everyone with an Internet connection in the UK has now bought something online and actually makes us the biggest adopters of eCommerce in the EU.

This increase also shows no signs of stopping any time soon. All predictions are that more & more products of increasing complexity will be purchased via a browser or app in the future. You only have look back at the types of products bought online just a few years ago… cheap, simple, off-the-shelf, branded and easily packaged- such as books and CD’s (which is how Amazon started off). But now practically everything gets bought online including: complex, expensive, bespoke and considered products – from cruise packages thought to tailored fashion clothing and hand-made furniture if you so wish.

So in my view, the eCommerce future for Scottish companies is very bright and Scottish companies should be no different to any other in the UK when it comes to online selling. There’s still huge opportunities to sell products (and even services) to customers in the UK, Europe, North America and even further afield. Whether you come from the suburbs of London or the shores of Loch Ness, it is possible to sell to the global village of 3.2 Billion online users (which is about 40% of the world’s population).

Unsure what will sell? Well tastes and trends change across the globe, so you shouldn’t necessarily restrict the products that you offer online. There’s also no physical limits on space, so why not put everything online and see what gets bought?
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