Tuesday, December 14, 2010

Weather - The only thing to stop eCommerce's progress?

eCommerce is a growing market and if you listen to companies like PayPal at le Web this week, there is still a huge untapped online selling opportunity out there.

So what has put a fly in the digital ointment?

The weather! Yes, thanks to the reliance on the traditional infrastructure of road and rail, your physical delivery from the virtual world still needs to be delivered to your door. It therefore suffers when snow, ice or the wrong sort of leaves land around the time when the clocks go back.

If you are in Scotland right now and you are about to order your presents from supermarket chains Tesco, Sainsbury's or Asda then you may find you are too late. These companies have stopped taking orders online (but not for groceries yet, so make sure you order enough ASAP) and others such as Amazon and Firebox are experiencing significant delays to their delivery schedules.

eCommerce may be a huge commercial force right now, but mother nature is showing she's an even bigger one!
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