Social Media becoming more and more of a campaign and business weapon

Is Social Media becoming more and more of a campaign and business weapon?

Here's my video interview on the subject.



I love the write-up:

Hayden Sutherland of digital and internet agency ideal Interface http://www.idealinterface.co.uk/ says social media is becoming more and more of a communications and campaign weapon, able to slip through the nets and defences set up by brands, business and the authorities alike.