Multi-Channel competency and innovation

Over the last few months I've been speaking to clients about two different principle facets of Multi-Channel retailing:

1. Continue to improve what you're doing
2. Find new ways to do what you're doing

This came to a head a week or so ago when I saw Sir Terry Leahy, the former CEO of Tesco, present on future global trends. As he talked, I was struck by one key phrase he quoted.

"Don't just do things better. Do better things"

And in an instant I had the key way to integrate my two disparate facets (Thanks Sir Terry!)So here's my presentation, which brings together my current thoughts on this subject. It's not complete, in fact it is a long way from it.... but I'm putting it up to collective scrutiny, with the aim of getting your feedback to develop it further.Multi-Channel Innovation & Competence

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