With the innovation of service orientated architecture last decade (a set of principles and frameworks for designing and developing software around the re-use of back-end web services) complex web properties became easier to develop and maintain. Key functionality was separated out and structured along business-focused processes, then integrated back together when required.
But do you ever get the feeling when working with digital technology (and therefore the technologists that wield the magical power to understand and work with it) that your business needs and issues are a mere distraction from their principle aims?
Yup, you're not alone.
It's not uncommon for a lot of Information Technology people, regardless of their level, to consider "the business" as an annoyance or actually having requirements counter to their technological aims.
Perhaps IT people need to be more service-orientated too? Structured and aligned to wheat the business needs, then integrated with their customers.
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