The Blog of Hayden Sutherland, an eCommerce, Online Marketing and Digital Strategy consultant based in Glasgow, Scotland. These are my thoughts on how companies can take advantage of the modern interaction technologies and methods to improve communications, influence behaviour and retail online better.
Monday, July 29, 2013
British Airways pricing might need work
The other day I was buying a flight down to London to see a client and used the British Airways website to book. I looked at various options to get the cheapest flight, but was a little surprised to see that the cost of flying from Glasgow to Gatwick costs more when you take less baggage.
Yes that's right, to fly with a suitcase up to 23kg in weight is £11 cheaper than just travelling with hand luggage.
Note: I know that BA's digital revenue management team can't be expected to get pricing exactly right and that errors will occur. However on this occasion I did book the cheap ticket and simply 'forgot' to take my large bag.
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