The Blog of Hayden Sutherland, an eCommerce, Online Marketing and Digital Strategy consultant based in Glasgow, Scotland.
These are my thoughts on how companies can take advantage of the modern interaction technologies and methods to improve communications, influence behaviour and retail online better.
Monday, January 16, 2017
More payment options could improve eCommerce conversions
According to a recent survey by PayPal, the average consumer in the UK has abandoned a purchase twice in the last month because they couldn’t pay the way they wanted to.
When businesses introduced a new payment type, a quarter saw an increase in sales.