Wednesday, December 6, 2017

4 Steps To Surviving Digital Transformation

There's no doubt that we are in the middle of a revolution in technology (and therefore the businesses that knowingly or unknowingly rely on technology). As nearly everything becomes software and change happens quicker & quicker, businesses are being asked to transform themselves or be changed

So how does an organisation survive in a world where digital transformation is now the norm?

Embrace technology
It is no longer important for just your company COO or CTO to have all the senior level technical knowledge (although even some of these don't!). Instead other Exec roles such as Commercial Directors and CEOs now need more than just an awareness of what IT can deliver.

Hire the best people
This is very easy to say and often one of the hardest things to achieve. Hiring talented and motivated staff with a personality & approach that matches your company is incredibly difficult. Do you care if they don't wear business attire? Do you mind if they sometimes work from home or outside of the core 9 - 5 hours?  Do you want to pay them what the market (e.g. your competitors) pays?
Hint: If you don't have a huge network of digital contacts, make sure you know and use a very closely aligned recruiter.

Stay fast and agile
Don't just ask your staff to work faster and faster, there is a limit to the amount of output an individual or team can deliver - despite the 'lean' and 'growth' or hack' approaches that seem so popular now. Instead agile delivery needs support from all levels of the business (and it has to be encouraged from the top of an organisation, not just the bottom or the middle layers!).

Have a plan & communicate it
"Failing to plan is planning to fail" is the old maxim. And this is especially try when you are trying to carry out a potential change to your customer experience, back-end business processes and goodness knows what else.  There's also no point trying to carry out a digital transformation in a communication vacuum, it just doesn't work. And I don't mean just communicate with your peers or immediate boss either. Communicate with your board, your minor stakeholders and perhaps even shareholders (and consider communication to your customers too).
Hint: Adopt some of the newer communication, collaboration & project tools. If you don't know what Slack, Trello or even Yammer is.... find out!
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