Most people think that Amazon is just an online store for other companies and their products. Starting from humble eCommerce beginnings just selling books, the modern day retail behemoth now sells nearly everything from fresh produce through to antique furniture.
But most people don't realise that Amazon also currently owns about 45 brands and gets around 15% of its private-label sales come from them. For a breakdown of these see my earlier post: Amazon's own brands
And 2018 looks to be the year that Amazon truly evolves from a marketplace that just sells other brands, into a fully-fledged super retailer that owns the entire retail supply chain.
For more detail on this, take a look at the recent report from One Click Retail:
Whatever next?
How about Amazon buys Costco, the $83 Billion global retailer who has its own Kirkland brand sold predominantly across its stores?
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