Facebook is buying print ads to apologize for the Cambridge Analytica scandal
<insert punchline here>
Tuesday, March 27, 2018
Monday, March 5, 2018
Digital Transformation needs a mindset change
I believe that digital technologies are changing every industry. Or to put it another way, I've yet to meet one that remains unaffected. And therefore companies have quite rightly identified the need to reinvent their business models, products and approaches to just survive in an environment that is changing faster and faster each day.
Therefore just meeting the digital challenge (let alone trying to innovate ahead of it) means creating new ways to solve industry-wide problems in new ways... often with software rather than physical objects.
In other words.... organisations now need to change their way of thinking as well as completely amend their investment in new technology, business models, and processes.
In my view this is the way they can truly create the most value for their customers (and employees) and therefore compete better in an ever-changing digital economy.
But just changing the skills needed for digital transformation isn't enough.
Thursday, March 1, 2018
Forget advanced SEO fix the basics first
I had a prospective client approach me the other day about conducting what they called "advanced SEO tactics" for their site.
They had obviously read some SEO blogs and thought they needed to apply some clever technical (and in some regards... slightly dodgy / grey hat) practices in the belief that this would instantly give them a boost in their organic rankings.
Now its kinda hard to tell a client "no" who is keen on learning all about digital marketing, especially when their heart is in the right place. But in this instance the client hadn't implemented some pretty basic 'white hat' SEO techniques already, such as:
- Creating an XML sitemap (sitemap.xml) that updates regularly (e.g. daily)
- Optimising all page titles
- Optimising all page meta descriptions*
*yes, I know that meta descriptions are not a direct SEO ranking signal for the main search engines and I hope by now you have deleted your meta keywords!
However I firmly believe that fixing and optimising these on-page factors.. allied with a decent approach to content creation, will have more of a long-term & quality improvement upon a site's rankings than the latest technical SEO ideas.
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