I had a prospective client approach me the other day about conducting what they called "advanced SEO tactics" for their site.
They had obviously read some SEO blogs and thought they needed to apply some clever technical (and in some regards... slightly dodgy / grey hat) practices in the belief that this would instantly give them a boost in their organic rankings.
Now its kinda hard to tell a client "no" who is keen on learning all about digital marketing, especially when their heart is in the right place. But in this instance the client hadn't implemented some pretty basic 'white hat' SEO techniques already, such as:
- Creating an XML sitemap (sitemap.xml) that updates regularly (e.g. daily)
- Optimising all page titles
- Optimising all page meta descriptions*
*yes, I know that meta descriptions are not a direct SEO ranking signal for the main search engines and I hope by now you have deleted your meta keywords!
However I firmly believe that fixing and optimising these on-page factors.. allied with a decent approach to content creation, will have more of a long-term & quality improvement upon a site's rankings than the latest technical SEO ideas.
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