When people ask what I do, I usually give the reply "I am a Digital Strategist".
(Although my 6 year old son says that "Daddy helps people with the Internet" - which is probably an even better response).
But explaining this role further really means you have to describe the current state of business and technology, which are now are merging closer than ever before. The digital and physical worlds are rapidly blurring, so that in many cases they are the same thing and nearly everything in business is now software).
To keep pace this this change organisations are embarking upon transformation projects to help them stay relevant in a digital-first world and to be able to quickly adapt to constantly evolving customer needs and market demands. I therefore firmly believe it as the role of the digital strategist to help these companies onto and along this transformation journey.
So what does a digital strategist do day-to-day?
Consult:
This could mean you carry out market assessment, benchmark competitors, analyse existing business processes & capabilities (and provide suggestions for new ones) and help with the selection of other marketing and technology platforms & partners. In short, you provide senior level recommendations and clear actionable advice based upon real experience and first-hand knowledge of how digital can help businesses overcome their challenges, without creating new ones.
Bring about change:
From helping to provide the initial roadmap and requirements, facilitating the creation of more positive user experiences, through to actually delivering and managing the migration to new systems and ways-of-working, clients can need assistance at any point in the life-cycle of a change to more digital and customer-centric processes.
Have a passion for digital
Whether in your spare (spare??) time you attend tor get involved in technology meet-ups, build mobile apps, blog about the latest digital innovations or just read about online practices... you tend to find that digital is not just a job or a role, but a way of life that you believe can make real improvements in a constantly changing landscape.
Consult:
This could mean you carry out market assessment, benchmark competitors, analyse existing business processes & capabilities (and provide suggestions for new ones) and help with the selection of other marketing and technology platforms & partners. In short, you provide senior level recommendations and clear actionable advice based upon real experience and first-hand knowledge of how digital can help businesses overcome their challenges, without creating new ones.
Bring about change:
From helping to provide the initial roadmap and requirements, facilitating the creation of more positive user experiences, through to actually delivering and managing the migration to new systems and ways-of-working, clients can need assistance at any point in the life-cycle of a change to more digital and customer-centric processes.
Have a passion for digital
Whether in your spare (spare??) time you attend tor get involved in technology meet-ups, build mobile apps, blog about the latest digital innovations or just read about online practices... you tend to find that digital is not just a job or a role, but a way of life that you believe can make real improvements in a constantly changing landscape.
