Basic blogging guide for SEO

I sometimes get asked by clients for a quick guide on how to create blog posts that help with website Search Engine Optimisation. 

So here is a very quick guide to writing blog posts for SEO:

• Create blog posts regularly (one per week is better than 3 in one week & non for the next two)
• Create one post for each subject (e.g. one keyword / search term) as prioritised in your keyword strategy* 
• Write approx 300 words (if many more are written, consider dividing the post into two or more)
• Write normally and don't worry about 'old school' keyword stuffing
• Title = approx 55 characters
• Meta Description =  approx 155 characters (but we are seeing examples where this can be up to 300 characters for some clients now)
• Meta Keywords = [ignore these, most search engines do too]
• Analyse the traffic to each blog post (where this traffic comes from, bounce rate, conversions generated, etc.)
• Do more of what work and do less of what doesn't

*What do you mean you don't have a keyword strategy?