There's a growing trend in the digital industry to create or use Customer Data Platforms (CDPs). I will be hopefully covering this technical solution in future posts. However in the meantime iIf you are looking to implement one, here are some key (technical) requirements to consider:
- It provides a central unified customer data repository
- It allow simple / easy integration from a range of different data sources
- It supports a decoupled digital architecture, ideally via web services architecture
- It is able to elastically scale as demand and integration needs grow
- It is is resilient e.g. it provides fail-over (cold or warm) to separate disaster recover locations
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