Thursday, August 1, 2019

Short Sighted User Experience

Boots.com make life difficult for online bookings by:

  1. Forcing online registration for booking an eye test appointment online (despite already asking me a lot of these questions as part of the appointment request process)
  2. Generating an error that I haven't used a loyalty card number as part of the registration (which I do not have nor want)
  3. Not indicating that the loyalty card number is a required field



So I think I will phone for an appointment instead (thank goodness I didn't need glasses to find this out)

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