Getting ecommerce product images right

We should all know "The 4 P's of Marketing" by now, of: product, placement, price and promotion. However for selling online there's a 5th... Photo

If a picture is supposed to 'paint a thousands words', then a product image on your ecommerce site speaks volumes to your potential buyers (did I mix my metaphors there?).

There are a number of factors to consider with images, including their: size, quality, background, etc. Each can help to contribute to a sale and several of them can further help a customer make the important decision whether to buy or not.

Obviously the most important thing is to show the right image for the actual product, unlike this photo on Amazon I found..... Supposedly for a gas barbecue, but actually showing a white striped polo shirt.


Ooops!

Famous in fabric - the Hayden T-shiirt

Having something named after you typically only happens to famous (or infamous) people, royals and inventors. It is definitely not an occurrence that regularly happens to eCommerce consultants.

However I've been humbled by a product that has recently been launched by one of my clients.

The "Hayden" T-shirt is a new product for the AllSaints Spring/Summer 2012 collection and is available in different colours. As you can see from the screen grab below, it is available to buy online as well as in-store at the modest price of £40!

And you can buy it here (for now):

When I asked Alix the AllSaints eCommerce Manager how this had happened, she explained that as the business gives a name to every product, they are always on the look out for unique ones. It would therefore seem that my name was deemed appropriate and it has been used for this T-shirt.

The only question remaining is not whether I will buy it and then wear it.... But if I have any choice in the matter!