Thursday, April 9, 2009

Hyperlinks are the new currency

The WWW was created to link from one document to another. Its no longer a case of "I link, therefore I am".

Now those links have a different purpose:

1. To help your SEO (Search Engine Optimisation) efforts
For example, Google measures in-bound links to your site as a good indication of your site's authority and therefore it ranks it accordingly. And the better the site linking to you, the greater its authority and therefore.... well, you get the picture.

2. To bring in revenue.
In this situation, there's no such thing as a bad hyperlink.
Yes, I know that initially seems like madness... but the more links that bring paying users/customers to your site, the better your revenue will be.
(Yes, I know that if they are in suspect places it affects your brand, but one hyperlink to enable a purchase does the same job as another... even Google has a hard job determining which links are paid ones...)
This is not something lost on (some of) the affiliate market... who, if left uncontrolled would plaster their hyperlinks anywhere that brought in money I'm sure.

Mr John Straw explains this in more detail here:
http://www.freshbusinessthinking.com/video.php?PID=155&Title=Identifying+Online+Partnerships,+John+Straw+-+Hit+Me!+An+Introduction+to+Internet+Marketing
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