Thursday, April 16, 2009

Believe your eyes - digital media influences

You hear so may stories these days about huge brands and life-changing things being influenced by digital media. However even the more mundane stuff is now being affected by online advertising.

In a report just published by 'Ad-ology Research', 42 per cent of US customers said they wereaffected by influences such as Internet sites and web search results
A significant minority of people are influenced by online marketing when they purchase contact lenses or spectacles,

Further information is available here:
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