Wednesday, June 3, 2009

Media trust, why newspapers are still worthy

Something that may suprise a few of you... newspapers are still a trusted source of information

The recent eMarketer survey on media trust (http://www.emarketer.com/Article.aspx?R=1007067) found that a surprisingly high number of people trust the news. But the more suprising finding is that online news scores higher than traditional newspapers in a lot of countries including us here in the UK!
The survey found that online news is trusted in the UK by 40% of those asked, compared with 23% trusting their paper.

Is this a false trust in modern digital news or a cynical perspective of our current celebrity & scandal - filled broadsheets & tabloids?

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