Wednesday, August 18, 2010

Digital PR, Marketing & Conversion

Traditionally there's been a lot of differences between the roles performed by PR and marketing types. And both of them in the past would have claimed that they were little to do with the actual selling of the products & services (although Marketing would undoubtedly have more of a role to play).

However online has pulled apart those traditional roles and there's now a lot of similarities between the disciplines of digital PR and online marketing. Furthermore, the science of ecommerce conversion brings another aspect to electronic transactions which can no longer be seen as entirely separate.

This therefore means there's now a chance that the tasks carried out by internal people or agencies will overlap or be duplicated by each other. Its one of the issues raised by the new communications economy, where old customer acquisition roles no longer fit very well and we have to re-think things.
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