Monday, August 2, 2010

Creating a company domain name process

I've been blogging a fair bit recently about cybersquatting and how you can deal with it once it has happened.

However, prevention is always better than cure. So its always worth considering what you can do to ensure your exposure to future cybersquatting activity is minimised.
The best advice I can give on this subject is to create a domain naming process for your organisation. This doesn't have to be complex, but it really should be done if you want to reduce the effect of this nefarious activity.

A basic process is something like this:
  1. Conduct a domain name review within your organisation. This means gaining an understanding of all current and future project/brand names you are likely to be using.
  2. Prioritise this list of brands according to business & brand impact and their availability.
  3. Agree where your cut-off point is . In other words... recognise where the cost of buying and maintaining domain becomes greater than the impact a cybersquatter would have if it got hold of one of them.
  4. Make sure there is one individual (ideally a role not a person, as people move on) responsible within your organisation for the upkeep of this list, domain registration authorisation and liaison with your domain naming company.
  5. Register the domains that are available (or set up a plan of action to get those back that are possible)
  6. Agree a process internally for reviewing domain names going forward. New projects and initiatives come along all the time and its easy to assume that because its done once that you are not susceptible to the same thing happening in the future.
Post a Comment