Thursday, May 5, 2011

The evolution of digital, gently does it.

How customers & consumers interact with a brand has certainly changed in the last few years thanks to online communication technologies. There are now blogs, web forums and user-generated content (UGC) websites for every possible niche service or product out there and at every emotional point between brand fanatic and disgruntled ex-customer (and beyond).
The Internet (and in particular social media) has given everyone with an online connection the ability to find those with similar feelings or experiences – no matter how specific – and to come together to discuss, refine, support, encourage, complain or plot.

So while it seems quite strange – at least to those of us who use, and work in and around, online social space – that some organisations still choose not to venture into this area, we must also remember that we are (including our clients) all at different points along a digital adoption path, with many still relatively new to understanding it, let alone harnessing the power of, this new communication phenomenon.
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