Tuesday, May 17, 2011

Website traffic decline, the Facebook effect?

Webtrends (now calling itself a 'Social analytics company', so perhaps it is trying to measure all the social media "gurus" out there) has released a fascinating study which reveals that an astounding 68% of Fortune 100 companies are experiencing a significant decline in their website traffic.

Yup, that's right.... at a time when the web has evolved to become the communication, transactional and engagement medium we all hoped it would be, visitors are now less interested in checking out corporate websites than they have been.

Over the same period Facebook sign-ups and traffic has increased (in the UK it grew from 24milion to 30 million  users from July 2010 to the beginning of 2011). A coincidence? Unlikely. Especilly when brands are now using their Facebook vanity URL's more, rather than use their own website adresses.
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