Wednesday, July 10, 2013

Going Global with eCommerce?

If you're looking to take your Internet retailing wider than just the UK, then you'll need to understand the complexities of multi-country, multi-lingual and multi-currency eCommerce.

I'm a great believer in learning from those who have gone before. So I thought I'd share this email from our pals at Cranberry Panda, who recently filmed every speaker at the EcommerceUK event called Going Global.

Here  Dave Elston, Head of Ecommerce at Clarks, presents the challenges that the shoes retailer faced in reaching a global market.



A copy of his presentation can also be found here:
http://www.slideshare.net/practicology/going-global-clarks-european-ecommerce
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