Thursday, December 5, 2013

Developing Scottish eCommerce

I recently answered a few questions for a press article about eCommerce, following my presentation at a the 'Pixels & Pies 2' event in Edinburgh.

One of these was printed yesterday in The Times Business Insight supplement:

The latter part of what I wrote was quoted:


The Question?
What themes/issues were most able to help attendees get to grips with in the tourism industry briefing?

The Complete Answer.
My presentation covered the opportunity that eCommerce presents for all industries and in particular the tourism and food & drink ones. I gave several examples of new businesses that are using eCommerce in
different ways and across the international stage. The UK is actually one of the most mature markets for the adoption of eCommerce, both from a supplier/retailer perspective and a buyer/consumer one too. 
We therefore have the opportunity to learn from the fantastic success stories that are out there already, build
or evolve current off-line processes, products & services to suit a growing online population and contribute to the growth of the Scottish economy.
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