Developing Scottish eCommerce

I recently answered a few questions for a press article about eCommerce, following my presentation at a the 'Pixels & Pies 2' event in Edinburgh.

One of these was printed yesterday in The Times Business Insight supplement:

http://www.times-scotland.co.uk/

The latter part of what I wrote was quoted:

The Question?

What themes/issues were most able to help attendees get to grips with in the tourism industry briefing?

The Complete Answer.

My presentation covered the opportunity that eCommerce presents for all industries and in particular the tourism and food & drink ones. I gave several examples of new businesses that are using eCommerce in

different ways and across the international stage. The UK is actually one of the most mature markets for the adoption of eCommerce, both from a supplier/retailer perspective and a buyer/consumer one too. 

We therefore have the opportunity to learn from the fantastic success stories that are out there already, build

or evolve current off-line processes, products & services to suit a growing online population and contribute to the growth of the Scottish economy.

Press pages are for the press

The press pages on your site are typically seen as a basic area of your site where you should send journalists, analysts and bloggers to find out more about your organisation.

 

On these pages you have the opportunity to control the brand experience you want to create for them. However, this set of people aren't a single audience and will have to treated slightly differently.

 

• Journalists need well article structured paragraphs of new information.
• Analysts typically need data, data and more data... with perhaps the occasional soundbyte.
• Bloggers look for relevant content and further online sources of information (E.g. Flickr libraries, YouTube channels, etc.)

Oh and did I mention that you should also write each article to help your site's SEO at every opportunity?

 

So much for a basic area eh?