The UK leads the way in eCommerce and we are one of the most mature markets for online retailing.
Therefore, as the whole world shifts more and more towards the use of digital channels for marketing, engagement and buying, we have an opportunity to lead the way and make the most of this opportunity.
In short, the tools, technologies and communications we use to trade online are not going away any time soon. We therefore need to embrace this chance, utilise the online skills & experience we have, share best practice, build up more talent & skills and then sell to the world.
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