Friday, February 14, 2014

The need for an agile Digital Strategy

Most industries and vertical sectors now face increased pressure from digital technologies to transform the way they run business. This pressure exists all the way across the online spectrum, from customers with new and increasingly diverse channel preferences through to agile market entrants that threaten to disrupt the status quo, the need for change (at speed) is huge.

Organisations therefore need to respond quickly and build the right digital, commercial and information technology road map for future demands...
  • To protect key revenue streams
  • To remain competitive
  • To find new lucrative products and markets
In other works, any Digital Strategy that exists in an organisation needs to be flexible enough to change quickly, whilst still providing consistency in service levels, customer experience and product quality.

The agile digital strategy may therefore not just be an ideal... but possibly the only way to fully relevant and valuable in a world that is changing at an ever-increasing rate.


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