Monday, December 17, 2007

Dealing with a crisis 2.0

The worst-case scenario happens.... something goes wrong and you're in the media (and possibly political) spotlight.

So, how does a modern company deal with the crisis in a decentralised media landscape? Here are some examples:

1. BP's Texas City refinery explosion
BP America make all the reports about the tragedy that killed 15 people in 2005 available online.
(but also doesn't waste time in promoting its charitable work following Hurricane Katrina )

2. JetBlue CEO says sorry for a major customer services faux pas on YouTube:
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