Thursday, August 14, 2008

Chief Conversation Officer?

I've previously mentioned that some companies have created a Chief Blogger or similar role. However, blogging/micro-blogging is only one toolset to use when trying to engage with your customers and listening to them is just as important.

With this in mind, why not have the title Chief Conversation Officer?

A person in an organisation who is responsible for participating in social media and monitoring all channels. Their role is to undertsand the dialogue happening, to try to resolve where possible or viable and highlight issues back through the orgainsation to improve product, service or brand.

Has anyone else got a better definition?
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