Wednesday, December 23, 2009

US Publishers still blaming Google

Google-bashing seems to be a popular pastime these days, with the newspapers and publishers taking turns to demand their share of someone else's business model now that their own is failing.

However this article from Frederic Filoux attempts to counter some of the Anti-google feeling amongst newspapers publishers.

Its a fairly heavy-hitting article that explains how newspapers at first rushed to embrace Google but now want their share of the search engine when their own business models failed;

What I don’t like is the duplicity shown by legions of publishers: pouring huge sums into SEO/SEM to develop questionable audiences on the one hand, while at the same time whining about copyright violation and fair use abuses simply because this Styrofoam audience is not monetized enough.

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