Last week Google changed the search landscape yet again with the launch Google Instant, which transforms its search engine result pages (SERP’s) from a static list of results to an AJAX (Asynchronous JavaScript and XML) powered set of results. Now Google has been using a cut-down version of this technology for several years in its predictive text within the search box….. but what is impressive about this change is that the search results now update with every keystroke.
The whole SEO industry is continuing to deliberate about whether this is a big change or a small change for search engine optimisation professionals. Both way, it is a change that does have an impact, but then everything Google does (and it does a lot all the time) has an impact on SEO.
Suffice to say that the principles of SEO have not changed and Google has admitted that it has not changed it algorithm, just the way results are presented. But it is fair to say that after a week since its introduction there is now an additional layer of complexity for SEO people to deal with.
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