Saturday, November 20, 2010

The eCommerce bar is being raised all the time

The year so-far has seem a lot of new websites introduced or re-launched onto the market by traditional high street retailers. Most of these examples show that its not just the pure-play companies that can build their digital sales offering, but also those who have a very visible presence in our physical lives.

Yes, there are noted examples where this hasn't been the case, such as H&M's highly criticised implementation, and some site are still poorly designed, fail basic accessibility criteria and leave their users to the hard work. But the majority of sites launched this year show is that it is possible for retailers to learn from the past (and their peers) and implement a site which is a much better example of best practice eCommerce.

Sure, most of the UK-focused high street eCommerce sites aren't actually ground-breaking and hardly any seem to be implementing Social Commerce functionality right now.... but its fair to say the bar is being raised all the time. This not only means a potentially improved visitor and conversion rate for the retailer, but a better experince for the site visitor.
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