Tuesday, November 23, 2010

Why isn't your annual report in HTML?

There's a growing trend over the last few years to put company annual report online. However, just sticking the print version on your website as a PDF (Portable Document Format) docuemnt just doesn't cut the mustard any more. In fact, in this recent research from Nexxar, in the UK two thirds of our top companies now produce their annual reports in HTML format.

Now I've previously covered the topic Company Report -The Next Generation, and in last year's posting I explained the benefits of delivering your Annual Report in HTML format. However what surprised me most about the finding's of Nexxar's research, was not that there are still a lot of companies holding onto their old formats, but that a number of the top French companies in the CAC40 have actually stopped producing HTML reports (and seemingly gone back to PDF or image-based reports in JPG format).

Have I missed something here and there's a reason for this? Or has the overall business climate contributed to a completed backwards step in how annual reports are now delivered online?
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