Monday, August 8, 2011

Mallify : Facebook Commerce made easy

John Smith is Sales Director for Mallify, a social commerce application that enables businesses to have a store in Facebook. He’s taken the time to answer a few questions on his product.

a) How would you describe your product to a non-technical audience?

Mallify allows you to set-up a store with the Facebook website. It therefore makes use of the social shopping experience that can happen between users, encourages viral activity, lets them like and recommend & products and this way spread them to each-other. However the most important thing about Mallify is that enables them to buy your products directly with Facebook, so you don't lose customers by navigating them away to another website.

You get an F-Commerce store that is easy to set-up and easy to administrate. You therefore save time, use your own e-commerce processes behind the scenes and you don't even have to learn, trust or use a new online sales system. It’s a really flexible solution, where you can add and sell your products in your own way, get the customer data you wish and also use the payment gate/method you wish instead of being forces to use someone else's choice.

b) What are the key benefits:

Mallify has a number of benefits, but the main three are:

1) Most simple
It is really easy to start, understand and use Mallify, thus getting you trading online quickly and having an immediate short-term benefit

2) Most flexible
From a mid-term perspective you can customize your store and your products to fit, therefore running your online business how you want to.

3) Most social
By launching your store on Facebook, you not only joint the World’s fastest growing marketplace, you do it in an environment that encourages social sharing and group activity, thus helping to boost interactivity, engagement and therefore sales conversions in the longer-term.

c) Do I need to install any specific software?
No specific software is needed, only Facebook in any modern browser. Mallify is simply a Facebook app (approved) that you can easily add to your Facebook Page within a minute, this makes it easy to set up.

d) How do I get my products, prices and inventory into it?
The simplest way is to add the products manually into our system. For doing this we have a
special interface, the same one used to maintain your inventory (change prices, update the info, etc).
After you have created you Facebook Page you simply add the Mallify Store app to it. When this is done you will get a Mallify Store icon on your personal Facebook page - click on it and you will end up in the administration area where you can add, edit and delete company information and products.
As an administrator of the Facebook Page you can directly see statistic and sales, you can also add pictures and text to your store without leaving the Facebook Page.
If you're using a common e-commerce system, you can connect it to Mallify via the "Integration plugin". Just send us an e-mail and we will give you access to our API.
In our "Enterprise” price plan we even can build an API integration to your chosen system.

e) What payment service providers can I use?

The current supported Payment Service Providers (PSP’s) are DIBS and PayPal. However we are planning to quickly add more to our list as we have clients requesting them.

f) Is it secure?
Our system (the one that is storing your products, personal information, etc.) is well-secured using an SSL certificate .The payment process is further secured by the Payment Service Provider.

g) What is the cost of your service?
We have 3 plans and each plan has a set up fee which covers the implementation and API integration. The price plans are on our Facebook page - and at

Here is a quick summary:
Basic: £50 per month
Pro: £170 per month
Enterprise: £425 per month

h) Do you provide me with any help to set up my online shop?
It’s easy enough (and have a free 30days trial) to start by yourself. However should you need help there’s a support team available and further assistance is provided in higher
price plans. We can even do all the launch work for you - it's in the "Enterprise" plan
i) What UK/European clients do you currently have?

Hammarby Fotboll

Live Loud

Gynna P

Childrens Gift ideas (launching v. Soon!)

plus many other in a free trial phase right now.
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