Wednesday, August 24, 2011

So I have a mobile app developed - now what?

In today's final guest post from Mark Walsh from Nation of Apps, he answers questions on the important subject of what to do once you have your mobile application actually developed for you.

Do I need to promote my mobile app once it has been launched?
Well actually, the promotion should start before launch so that you have already generated interest in the app and your target audience are waiting in anticipation. Once the app has been launched you then have about a week to really push it and take advantage of being featured in the ‘new app’ sections of app stores. After this, you need to follow an ongoing programme of activities to maintain interest in your mobile app.

So how do I go about promoting my app?
There are a number of ways to promote your app and many depend on the type of app and target audience. Some ideas are:
- Consider a website to promote your mobile app
- Consider the use of social media to promote your app : Twitter, Facebook
- Present a YouTube video
- Post blog entries on your and other people’s blogs
- Consider getting app reviewers to review your app at launch to generate interest.

What if my app doesn’t work properly and I need to get it modified?
If bugs are found, resilience is poor, users are having navigation issues etc. then it is possible to get the application developers to make the necessary changes and re-deploy the app.
However, if this proves to be the case, you may well have missed the boat as it is likely users will have stopped using the app and maybe even deleted it. The app will also probably get bad reviews which will impact future uptake. It will be very difficult to recover from this and that critical week 1 impact will have been lost.
This is why thorough app testing is vital. Prior to launch, not only must the app be tested for technical issues but it should be tested by the target audience to ensure they ‘get it’. They need to know exactly what the app does without having to stop and think, be able to navigate easily, and achieve the desired result intuitively.

Mark's details:
company site:
blog :
Twitter: @nationofapps
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