Friday, January 6, 2012

SEO, paying for links, bloggers and Google

There is sometimes a fine line between ethical and non-ethic online promotion, particularly when it comes to search engine optimisation. The rules can often be confusing and even possibly counter-productive to your needs.

As an example, let's look at the efforts any diligent, modern and professional PR company these days might look at bloggers as a way to promote their client's new product or service. They might send out information in the form of a press release and possibly a product sample if there was one.... and maybe the blogger might charge for writing this piece and linking to the client's site.

However, according to Google's rules, this is a paid for link and must include the "no follow" code. If it doesn't it could fall foul of Google's rules and be degraded in its search results.

Bu that would never happen to a big company right?

But that wouldn't happen to an SEO-aware company right?

But this couldn't possibly happen to savvy Internet companies like Google could it?

You see a story has come out that Google has demoted itself in Google search for (indirectly via an online marketing network) paying for bloggers to write & link stuff about its own Chrome browser.

"So, if Google can make a mistake like this, what chance have the rest of us got?" I hear you cry.
Well potentially this means that any online marketing campaign could have a negative effect on the profile, traffic and revenue of a client's website.

Food for thought.....

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