Monday, January 16, 2012

The end of QR Codes?

It is not often I see a new technology and am genuinely surprised by it. However has Augmented Reality finally found its killer app?

For the last month or so I've been using Blippar, an application that sits on my smartphone and allows me to 'Blip' the front of packages, newspaper adverts, etc. This then puts a virtual layer over the front or top of the object that then let's you read, play or engage with the product. Some products are providing games and others are providing information (e.g. recipes)
This had led several industry commentators to suggest the imminent demise of QR Codes.

Although this may be a little presumptuous, there’s no doubt that the boundary between the real world and the digital one has narrowed to the point where Augmented Reality and 2D barcode scanning are realistic communication and marketing tools.
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