Thursday, January 17, 2013

Ideal Interface website gets its sitelinks back

In October last year I rebuilt the Ideal Interface site, with the aim of making content easier to update and creating a mobile-specific version. The effort to do this was mentioned in this post:

One of the consequences of moving to Wordpress's own hosting service was the need to change from a 'www' URL prefix to . This unfortunately meant that our listing in the Google SERPs (Search Engine Results Pages) not only dropped in comparison to what it was before, but also lost its sitelinks.

For those who don't know, sitelinks are those links shown below some of Google's search results that allow users to jump straight to pages below the homepage, thus allowing them to quickly find the information they're looking for. However, Google only shows sitelinks for those sites it deems appropriate, based upon how easy it is for the search engine to find key pages and their relevance.

For now, we have just two sitelinks, compared with four that are presented for larger and more relevant sites, however this is a good step forward in the recognition of our site by Google (and in the SEO work of our own site).
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