Thursday, January 17, 2013

Ideal Interface website gets its sitelinks back

In October last year I rebuilt the Ideal Interface site, with the aim of making content easier to update and creating a mobile-specific version. The effort to do this was mentioned in this post:
http://press20.blogspot.co.uk/2012/11/rebuilding-new-ideal-interface-website.html

One of the consequences of moving to Wordpress's own hosting service was the need to change from a 'www' URL prefix to http://blog.idealinterface.co.uk . This unfortunately meant that our listing in the Google SERPs (Search Engine Results Pages) not only dropped in comparison to what it was before, but also lost its sitelinks.

For those who don't know, sitelinks are those links shown below some of Google's search results that allow users to jump straight to pages below the homepage, thus allowing them to quickly find the information they're looking for. However, Google only shows sitelinks for those sites it deems appropriate, based upon how easy it is for the search engine to find key pages and their relevance.


For now, we have just two sitelinks, compared with four that are presented for larger and more relevant sites, however this is a good step forward in the recognition of our site by Google (and in the SEO work of our own site).

2 comments:

James D said...

You should set comments and trackpacks on your Pages to "no", to get rid of the comment box at the bottom of each page.

Also, the theme is very basic and as it stands the site doesn't look trustworthy for a digital consultancy!

Hayden Sutherland said...

James
Thanks for your comments, they are really useful.
I have left commenting on, because I wanted to encourage a dialogue, however I should turn it off on specific pages (e.g. the homepage).
Note: The Wordpress spam content filter is working really well in deflecting all the rubbish that link-builders are throwing at it!
I have now turned off notifications from other blogs (pingbacks and trackbacks).
As for the theme... I wanted something simple and clean, to represent the business, however I take on-board your thought that is it too basic... time to pay for a better one methinks!
Thanks again.
Hayden