Oh dear, I fear I've just opened up another can of digital worms.
In my latest article for my other online column, I've had a dig at those that use the term 'Omnichannel' rather than 'Multi Channel' or some other existing phrase.
http://www.thedrum.com/opinion/2013/04/02/omnichannel-what-omnishambles
But let's be honest... Omnichannel is a pretty crap word and to have a bunch of over-blown consultants walking around claiming it's the future is the online equivalent of 'The Emperors New Clothes'
In other words it is more than enough to get my back up and therefore is fair game.
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