Why optimisation should be your digital strategy

The online market is growing in its maturity each day. More and more people I talk these days about digital technologies, communications and commerce have far more awareness and understanding, have more professional processes for their implementation and are actual users & consumers of online services.  So as a digital strategist, my role is not so much to build awareness and educate clients, but to work with them to develop and enhance an already existing digital strategy.

Let’s be honest, by now most senior execs are only too aware of some of the opportunities that are possible in the connected world. They might not be fully up to speed with the latest techniques and processes… but they have some idea of the potential benefits, such as: cost savings, enhanced engagement and increased market share for those that get it right.

In short, the digital strategy of any major organisation has moved from one of ‘experimenting' or ‘finding our feet’ to one of increasing capability and eventually optimisation of all relevant online touch-points and connections.