Here are mine:
- Be great
Create a seamless digital presence that evolves over time to create a service that maintains & improves quality and exceeds digital standards & user expectations.
- Be inclusive and user-centric
Ensure as many customers as possible can access your functionality via digital touch-points, regardless of their: ability, connection, devices (e.g. mobile, PC, kiosk, tablet, etc.) and location.
- Be optimised
Build a service that optimises your life-long contact with your customers. Provide: relevant, timely & targeted information to maximise revenue using online marketing & communication techniques.
- Be measurable
Understand digital visitor behaviour at every touch-point and use that data to create insight to inform business thinking and steer future digital roadmap developments, marketing services and business processes.